You cannot think of turning your start-up business into a brand or cannot expect the healthy number of sales without proper marketing.
| Complete Digital Marketing Guide: Everything You Need to Know: eAskme |
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There are many types of marketing. But, before the internet era, marketing was complete an offline work. Word of mouth, tv and print media ads were the main ways to market a product in the human world.
The Internet has changed the way how businesses are marketing their products or services these days.
Business is the father of marketing, the internet is the mother of Digital Marketing.
As a blogger, I understand the importance of digital marketing, but many do not even know what digital marketing is?
Some so many people ask me digital marketing questions like these;
- What is digital marketing?
- What is included in Digital Marketing?
- How much do you make in digital marketing? / What are the different types of digital marketing?
- What is the job of digital marketing?
- What is digital marketing and SEO?
- What is a digital marketing course?
- How much do digital marketing specialists make?
- What do you have to do in digital marketing?
- What does digital marketing analyst do?
- What are the digital marketing activities?
- Why is Digital Marketing important?
- What is a digital marketing strategy?
- What is a digital marketing KPI?
- What is the ROI for digital marketing?
- What are digital marketing metrics?
- What are the parameters for marketing?
- How do you measure marketing success?
- What is SMO in digital marketing?
Complete Digital Marketing Guide: Everything you need to know
I am creating this complete digital marketing guide to answer all those who want to learn about digital marketing. So if you also want to understand and get familiar with digital marketing, it’s terms, use and benefits then this digital marketing guide is for you.
So, Let’s start digital marketing with the very first question that most of the people ask.
What is Digital Marketing?
According to Wikipedia, Digital marketing is the marketing or various services and products using digital methods or online technologies. It includes every single way to market the product online such as mobile marketing, display ads, etc.
Digital marketing is the hottest marketing to market the products and services. Marketers use various search engines, social media networks, apps and email marketing to run marketing campaigns.
What is included in Digital Marketing? / What are the types of Digital Marketing? / Methods of Digital Marketing?
No matter how you ask the answer to these three questions is same. There are many ways of digital marketing, but I will cover only those are recommended and effective.
Here you will know what is included in digital marketing or the most common types of digital marketing or different types of online marketing?
Now as you understand the types or ways of digital marketing or online marketing. It is the time to find out why digital marketing is important or why every business needs digital marketing and what are the benefits of digital marketing?
Why is Digital Marketing important? / What are the benefits of Digital Marketing?
Today, every single business is running digital marketing campaigns.
Why?
Because there are numerous benefits of digital marketing that you do not want to lose at any cost.
Why is Digital Marketing Important?
- Your competitors are using Digital marketing to rank high in search results.
- More than 70% marketers believe that you cannot rely upon competing of traditional ways of marketing.
- The expenses of digital marketing are always more than the It budget of any company.
Now let’s learn the major benefits of digital marketing and why it is important for you.
Cost Effective:
Digital Marketing is a cost-effective way of marketing. It is more value for money way of marketing as compared to any traditional marketing method.
If you are running a small business, then you cannot spend much on print media or tv ads as it cost you very high. But you can smoothly run digital marketing campaigns on social media by just paying one dollar every day.
Higher conversion rate:
Are you running a blogging business without conversion?
What not trying the digital marketing?
Digital marketing is there to boost conversion quickly and efficiently. Brands and start-ups, all are using online marketing campaigns for conversion rate optimization.
You will get the conversion rate by dividing the total number of conversions with the total number of ad clicks within the same period.
You can quickly boost conversion rate by SEO, email marketing, social media marketing, blogging, etc. These are the most common ways of digital marketing to increase online conversion.
Boost ROI and Revenue:
Digital marketing methods help you to improve ROI and revenue of your business efficiently.
Now you may ask;
What is ROI in marketing?
Marketing ROI means the return on investment. Some marketers use the term ROMI (Return on Marketing Investment).
It means the return you are getting by investing in online marketing campaigns.
The more actively you build digital marketing outreach, the more chances you have to improve the ROI and revenue. It helps you to extract more data from marketing campaigns.
You can predict and plan by ROI.
Boost Social Media Presence:
A business cannot survive in the virtual world without strong social media presence. Google also counts social media signals to rank your content in SERP results.
Digital marketing technologies help your business to build strong social media presence. It is not just right to boost conversion but also good for branding.
Your social media profiles help you to connect with influencer and customers quickly. Your social media marketing campaigns rapidly reach millions of registered users and grab tone of eyeballs. You can filter and target your campaign for some specific type of buyers and boost conversion.
What is a digital marketing strategy? and What are the best digital marketing strategies?
A digital marketing strategy is the series of actions that you or your team take to make the most out of your digital marketing campaigns.
Noe let’s look at the best digital marketing strategies of all time?
Understand your customer:
A marketing campaign can never be successful it is not directed in the interests of buyers.
For example; Your buyers are from age group 20-30, interested in leather shoes and prefer only Italian. But you are offering leather boots from the UK to age group 30-40. Then you are not going to get anything from your marketing campaigns.
When you understand the targeted customer, then your digital marketing efforts can help you reach your goals.
You need to research to understand your customer.
Set Goals:
What you want to achieve from your marketing campaign, decides what type of campaigns you need.
For example; you need to understand that you want to build an email list or make people aware of a new product launch or want to promote a product for sale.
When your goals are clear, then you can correctly create a marketing campaign that can help you achieve your goals.
Use Digital Marketing Tools:
The Internet has filled with hundreds of digital marketing tools.
These tools are there to help you create, manage and analyze the results of your campaigns. You need to understand that what type of tools you need and how you are going to utilize them.
For example; you want to sell a product by affiliates then you need to create affiliate campaign on Shareasale or some other affiliate marketing site.
You want to manage social sharing quickly then you may need HootSuite or some other social media tools.
You want to manage email marketing campaigns then you need the best email marketing tools.
All you need is to find the best tool for online marketing.
Evaluate:
You cannot expect every marketing campaign to be successful in one go.
You have to understand that people and their behavior changes depending on time, location and culture.
You need to evaluate the progress report of your digital marketing campaign. It will help you to make necessary changes and turn your campaign from zero to hero.
For example; I launched a campaign on Facebook in January. I was targeting people in India and ROI was only 3%. Then I changed the location and focused the USA, within next seven days conversion rate reached 47%.
How much money can I make as Digital Marketer?
Now, it is the time to answer the big question. Every person has this question in his mind.
So, here is the answer.
A successful digital marketer can easily make between $50,000 to $200,000.
Visit Glassdoor to check the salary of a digital marketer in your area.
Conclusion
When it comes to digital marketing, there are tons of things that people want to know and ask everyday. I have tried to cover most of the thing sin this guide and keep updating it.
Do you still have any question about digital marketing? Feel free to ask via comments.
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