Is Core Web Vitals Score a Google search ranking factor? Do you optimize Core Web Vitals search ranking? Can CWB score influence rankings?
Core Web Vitals Score is used to help webmasters analyze page optimization and influence user engagement and experience.
| Core Web Vitals and Google search ranking factor: eAskme |
But how much does Google care about Core Web Vital’s score? Let’s find out today.
Let’s understand everything about content and its impact on search results.
Core Web Vitals Score:
Core Web Vitals is the score that you get after analyzing your website using Google tools. Each score displays a different aspect of the user experience.
Core Web Vitals Score measures the user-friendliness of a website or webpage.
Claim: Core Web Vitals Score is a Google Ranking Factor
There are the 3-core metrics of CWV (Core Web Vitals):
- Largest Contentful Paint: LCP measures the load time of the webpage, including text images and other content.
- Interaction to Next Paint: INP measures a web page’s overall responsiveness at the level of user interaction. It has replaced the First Input Delay (FID), which measured the browser response during user engagement.
- Cumulative Layout Shift: CLS measures the content shift during page load.
INP replaced FID in March 2024.
Difference Between INP and FID:
FID was part of Core Web Vitals before March 2024. It measured taps, clicks, and other user engagement on the page. The focus of this metric was to measure the first input on the page.
INP replaced FID to analyze user engagement at a much deeper level. It explores the complete lifecycle of user interaction.
To get a better ranking, it is a must to keep INP lower or equal to 200 milliseconds.
Evidence: Core Web Vitals Score is a Ranking Factor
Google Search Central announced CWV as a ranking signal. The related article published on the Google developer page states that Core Web Vitals is the set of metrics to analyze the responsiveness, speed, and stability of the webpage for user experience. It will impact the search ranking change.
During the Ask Me Anything event in 2021, Philip Walton said that web vitals are the ranking factor.
John Muller also clarified that the Core Web Vitals score impacts search ranking as it plays a vital role in analyzing a web page’s user-friendliness. He added that even if a website has the best CWV score but its competitor has better relevance to the search query, Google will prefer relevance over CWV score.
Websites optimizing for Core Web Vitals will see a shift in organic ranking.
In 2022, John Muller confirmed that page experience is a ranking factor.
Improving the Core Web Vitals score is a must, but focusing on other metrics is also necessary to rank better. Page experience is and will always be a ranking factor.
Conclusion: Core Web Vitals Score is a Google Search Ranking Factor
Google itself confirmed that the Core Web Vitals score is a ranking factor. There is not much left to say. All you need to do is optimize your website for CWV. It can also impact the helpfulness of your content.
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